Post-Pandemic Beauty Education Trends

Chicago, IL — September 2024 — Pivot Point International has announced the release of its latest white paper. Explore the profound shifts in professional education within the beauty industry following the COVID-19 pandemic. The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning.

This study sheds light on evolving behaviors among beauty professionals, the strategies employed by top brands to maintain engagement, and how educators can adjust their approach to better serve their audience. With a focus on the balance between online and in-person education, the research also examines intergenerational learning preferences and trending topics driving current and future educational offerings.

Key topics include:

• Salon professionals’ evolving expectations and behaviors
• The balance between in-person, live online and on-demand online education
• Differences in generational learning preferences
• Strategies from top brands
• Emerging educational topics
• Mannequins and other hair tools

“The pandemic fundamentally changed how education is delivered and consumed in the beauty industry,” said Steve Reiss of Pivot Point. “This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.”

For more information or to schedule a presentation, please contact Steve Reiss at [email protected].

Download White Paper >>

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Research – Pivot Point International