Pivot Point
Research – Pivot Point International
About Pivot Point Research
At Pivot Point, we live and breathe beauty and wellness. Our outstanding team includes 31 professionals holding industry-specific licenses. With extensive experience spanning diverse industry segments, including beauty schools, salons, spas, barbershops, chains, brands, distributors, and media – we have cultivated an unparalleled insight into the heartbeat of the industry.
Our in-house research professionals aren’t just experts; they’re passionate advocates for your success. We go beyond surface-level research, delving deep into the intricacies of industry relationships and emerging trends to ensure your objectives are seamlessly integrated with real-world insights. We’re not here solely to crunch numbers but to empower your business decisions with tailor-made solutions.
We understand that time is frequently of the essence. As your trusted partner, we leverage our deep-rooted industry connections and profound expertise to swiftly propel your projects forward with self-sufficiency. Whether your research underpins internal intelligence or information intended for broader markets, we’re here to help you explore the full range of options.
To learn more about our comprehensive research capabilities, kindly complete the inquiry form below, and our team will promptly be in touch. We look forward to collaborating with you!
Research Leadership Team:
Steve Reiss
Strategic Marketing & Business Insights
15+ years providing custom research solutions to leading beauty industry groups, focused on leveraging research insights to create effective strategies supporting business goals.
Sabrina Cason
Market Research
Specializes in primary research – leading and designing research initiatives, conducting market research, analyzing data, and providing insights to drive business growth.
Vasiliki Stavrakis
Secondary Research
Specializes in secondary research – analyzing and aggregating 3rd party and government data, as well as regulatory, licensing, and accrediting agency requirements to inform business decisions.
Christina Mooshil
Data Visualization
Specializes in combining analysis, design, and storytelling to create visual data representations that help people understand and evaluate information more easily.
Recent Research
Industry Leader Roundtable
Insights and Strategies to Address our Industry’s Generational Divide
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Explore Pivot Point International’s latest research on how the beauty industry’s education landscape has transformed in response to the pandemic. This white paper offers insights from leading hair color brands, focusing on shifts in professional learning behaviors, both online and live in-person. Learn how top brands are adapting and how education can evolve to engage today’s learners.
Key topics include:
- Salon professionals’ evolving expectations and behaviors
- The balance between in-person, live online and on-demand online education
- Differences in generational learning preferences
- Strategies from top brands
In a rapidly evolving world shaped by social media and diverse values, understanding and bridging the gap between generations is essential for the future of our industry.
This white paper shares key findings from the Beauty Changes Lives Industry Leader Roundtable, which brought together 70 leaders across beauty, barbering and wellness.
Through facilitated discussions, participants explored:
- The generation gap in the beauty industry, and the unique priorities, perceptions, and expectations of each generation.
- Strategies to attract, retain, and empower talent across different generations.
- Actionable guidelines aimed at closing the gap and fostering a more inclusive, future-proof industry.
Recent developments, including concerns about college debt, the impact of Artificial Intelligence (AI) on traditional white-collar careers, and questions about the value of a college education, have reshaped the conversation about choosing between college and a career.
Pivot Point and BeautyCast Network (BCN) conducted research at the American School Counselor Association (ASCA) Annual Conference. This research report includes both quantitative research of attendees as well as qualitative insights from conversations with attendees to provide a holistic overview of attitudes and perceptions about career education, with specific emphasis on the beauty industry.
It focuses on a nationwide group of high school career counselors, aiming to understand their level of interest in beauty careers and the information they need to effectively promote careers in beauty.
Beauty School Deserts
The Impact of GE - Regional Availability of Public and Private Beauty Schools
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Textured Hair
It’s estimated that 65% of the world’s consumer population have textured hair, making it increasingly important.
ResearchIn the fast-paced world of beauty education, compliance challenges are a constant concern for schools striving to meet regulatory standards. This groundbreaking research benchmarks the compliance practices, attitudes, and needs of both single-campus and multi-campus beauty schools, providing a valuable point of reference for educators, directors, and owners alike.
By collecting anonymous survey responses from a national audience of private schools representing diverse program offerings, this study achieved a 95% confidence interval with a 10% margin of error. Join us as we explore the key findings and actionable insights to support beauty schools in navigating the complex landscape of compliance.
Proposed gainful employment standards could lead to approximately half of the private beauty schools in the United States (U.S.) shutting down over the next few years. To better understand the impact of potential school closures. Pivot Point used data provided by the Department of Education to create the following visualizations:
- An interactive map showing the availability of public and private beauty school education within U.S. zip codes.
- A graph displaying the total number of beauty schools in each state, categorized as public or private.
The data highlights that if the new gainful employment standards are implemented “beauty deserts” would emerge, mean large areas of the country would be without access to beauty school education. The beauty industry, which is already facing staffing shortages, would struggle to meet customer demand. Consequently, many salons and barbershops might have to reduce services or even close.
Pivot Point hopes that these visualizations will serve as a valuable tool to inform rule makers about the consequences whether intended or unintended of implementing the current proposal for gainful employment standards.
Industry Guides
DEI-B Industry Reference Guide
This guide offers best practices for fostering Diversity, Equity, Inclusion, and Belonging in the beauty industry.
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DEI-B Glossary of Terms
The glossary provides insights, best practices, and actionable steps on key topics like diversity, equity and inclusion.
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Sustainability Guidebook
Developed in partnership with the Green Beauty Community, a resource dedicated to sustainability in the beauty industry.
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Domestic Violence Guidebook
Developed in partnership with Shear Haven, this guide raises awareness of domestic violence for beauty professionals.
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The Power of Data
We are dedicated to our industry and understanding it at a deeper level. Take a look to see for yourself.
Our WorkLet's Work Together
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Get In Touch
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