SAN DIEGO, CA—9/23/2024—The Green Beauty Community (GBC) is excited to announce its transformation into a nonprofit organization, amplifying its commitment to making sustainable beauty practices the industry standard.
GBC met with key industry leaders at America’s Beauty Show – including Pivot Point International, Innersense Organic Beauty, Oway, Insight Professional, and Green Circle Salons – to discuss how to best support industry sustainability, leading to the decision to transition GBC into a 501(c)(3) nonprofit. This allows GBC to better serve the industry with resources, education, and community engagement aimed at promoting environmentally friendly practices.
Daniel Johnson, Founder of The Green Beauty Community, shared, “As a nonprofit, we are now uniquely positioned to accelerate our mission of driving sustainability in beauty. Our goal is to empower professionals, brands, and consumers alike to embrace eco-conscious choices that benefit both people and the planet.”
Joins Earth Gives Day 2024 to Lead the Charge for Sustainability in Beauty
This transformation comes at a key moment, as GBC proudly participates in Earth Gives Day 2024—a nationwide initiative running from September 6 through October 1, which elevates the critical work of environmental and climate-focused nonprofits. Earth Gives Day provides a unique opportunity for supporters to contribute directly to causes like GBC, helping address pressing environmental challenges.
“Joining Earth Gives Day is a natural extension of our mission to make sustainable beauty the new norm,” Johnson added. “We invite our supporters, industry partners, and the broader community to unite with us. Your contributions will directly fund initiatives aimed at educating and inspiring sustainable practices throughout the beauty industry.”
HOW YOU CAN SUPPORT EARTH GIVES DAY:
- Donate: Visit Earth Gives GBC to contribute and support our mission.
- Share: Help us spread the word by sharing our Earth Gives Day campaign using hashtags #EarthGivesDay, #EarthGives, and #EarthGivers.
- Get Involved: Create your own fundraising page on our Earth Gives profile to amplify the impact and engage your network.
Join us as we unite with other passionate organizations to make a lasting impact on our planet. Together, we can drive the change needed to create a sustainable future.
About Pivot Point International:
Pivot Point International is a third-generation family business dedicated to the professional beauty industry, supported by a team including more than 30 licensed beauty professionals.
Pivot Point offers both original and third-party cosmetology, barbering, nails, esthetics, business education and content through our beauty-industry-specific learning platform.
They also manufacture eco-friendly Cap Series mannequins, offering increased portability, reduced storage space and minimized landfill waste. Their Sustainability Pledge serves as the guiding star toward a greener future.
About The Green Beauty Community:
The Green Beauty Community is a nonprofit organization dedicated to making sustainable beauty the new standard. Through education, resources, and community-building, GBC empowers beauty professionals and consumers to adopt environmentally friendly practices that benefit both people and the planet.
The Green Beauty Community, in collaboration with Pivot Point and other industry-leading brands focused on sustainability, also developed the Green Beauty Community Guide. The guidebook documents sustainable best practices for product knowledge and waste management.
For more information, please contact:
Steve Reiss
Strategic Marketing & Business Insights – Pivot Point International, Inc.
[email protected]
https://www.pivot-point.com/
Daniel Johnson
Founder – The Green Beauty Community Foundation Inc
[email protected]
https://greenbeautycommunity.com/
Support The Community
Your support helps us continue our mission of making sustainable beauty the new standard.